SML Group Joins RAIN RFID Alliance

SML will collaborate with RAIN Alliance to advance the use of UHF RFID technology in the global apparel branding and packaging market

New York, NY (PRWEB) - Leading apparel brand identification solution provider, SML Group, announced today that it had joined the RAIN RFID Alliance. The collaboration will bring additional strength to RAIN’s effort in evangelizing and fostering the advancement of technologies that connect billions of everyday items to the internet, enabling businesses and consumers to identify, locate and authenticate each item. The data from these items will help businesses run their operations more efficiently and provide better services to their customers. The SML Group, which has more than 5000 employees and operations in over 30 countries, delivers RAIN RFID solutions to apparel brands around the world. SML’s global footprint, combined with its deep experience in RFID-based item-level solutions, should provide a valuable and unique synergy with the RAIN Alliance thereby contributing to the mass adoption of RFID technology in retail supply chains.

“We are really excited to be part of the RAIN RFID Alliance and look forward to a mutually beneficial relationship,” said Philip Calderbank, Vice President of Global RFID for the SML Group. “RAIN provides a collaborative forum and delivers a consistent message about the benefits of RFID technology and will promote awareness, education, programs, and initiatives to accelerate its growth and adoption.”

“The RAIN RFID Alliance currently has 70 companies which have become members since our founding in April 2014,” said Steve Halliday, President of RAIN RFID Alliance. “I am very pleased that SML has joined, and is dedicated to work with the Alliance to help the UHF RFID market grow.”

About SML Group
SML is a global total brand identification solution provider serving an international clientele consisting of top fashion brands and some of the largest retailers in the world. Its wide range of high quality products includes woven labels, printed fabric labels, EAS, RFID, heat-transfer, packaging, specialty trims, printed paper products, etc. With a presence in over 30 countries and wholly-owned manufacturing facilities around the world, SML is committed to effectively and efficiently serving the worldwide needs of clients and exceeding their expectations in quality, price, service and speed. The SML RFID brand provides for RFID item visibility with EAS-type loss prevention and includes RFID-enabled labels/tickets/hang-tags, as well as EPC serial number chip encoding, which is provided through a network of globally located service bureaus. A cloud-based IT data management solution completes the SML RFID package. Visit the SML website at http://www.sml.com.

About RAIN RFID Alliance
The RAIN RFID Alliance is an organization founded in April 2014 to promote awareness, increase education and support the universal adoption of UHF RFID technology. RAIN members use the EPC Gen2 UHF RFID specification, incorporated into the IS/IEC 18000-63 standard. For more information, visit http://www.RAINRFID.org.

The RAIN RFID Alliance is part of AIM Global. For over 40 years, AIM has served as the association and worldwide authority on automatic identification, data collection and networking in a mobile environment. AIM members are manufacturers, distributors, resellers and end-users of bar code, RFID, RTLS and mobile computing solutions. AIM is dedicated to accelerating the growth and use of Automatic Identification and Mobility technologies and services around the world. For more information, visit http://www.aimglobal.org.