Villa del Palmar At The Islands Of Loreto Reinvents The Hotel Check-In Process Using The PDC Smart Band® RFID Wristband System

RFID Wristbands Replace Hotel Room Keys for an Enhanced Guest Experience

Valencia, CA (Marketwired) - PDC, a global leader of innovative identification solutions, announced today the Villa del Palmar Resort at the Islands of Loreto in Baja California Sur, Mexico, has installed its Smart Band® RFID Wristband System for keyless hotel room entry.

With the help of PDC's RFID wristband technology, guests at Villa del Palmar Resort are able to quickly check-in on the resort's web site and bypass waiting in line at the front desk. After online check-in is complete, the guest's name and room information are linked to a PDC Smart Band® RFID Wristband. Upon arrival, a bellboy presents the guest with their pre-programmed wristband - in place of a key card - providing instant access to their hotel room. Since Smart Band® is non-transferable and waterproof, guests can enjoy the beach and resort amenities without the worry of misplacing their room key while relaxing on vacation.

"PDC's Smart Band® RFID Wristband System has helped us boost guest satisfaction and provide a 'wow factor' that separates us from other resorts in the area," said Owen Perry, co-owner and president of Villa Group. "The bright and eye-catching custom design we choose for the wristbands provide us with free advertising, as our guests often leave the resort during their vacation to visit the beach, local attractions, and to shop."

"The wristband access to our room was convenient and appreciated," said Villa del Palmar guest Stanley Jones. "Being met at the door upon arrival and walked directly to our room was the perfect way to begin our vacation."

Smart Band® is available in a wide variety of styles and materials and can be completely customized to include a company logo, slogan, dates, and contact information to boost brand awareness and promote special events. In addition to keyless entry, the Smart Band® can be programmed to perform a wide variety of beneficial applications including cashless transactions and social media integration. For more information on PDC's Smart Band RFID Wristband System, call 866.403.6526 or visit www.PDCsolutions.com

About PDC
With more than 55 years of experience, PDC connects people, products, and technology through innovative ID systems that deliver superior customer experiences worldwide. PDC is a global leader and pacesetter in the development of wristbands, lanyards and RFID solutions. The company serves the leisure & entertainment, law enforcement, and animal identification industries. A pioneer of innovative technologies, PDC introduced the first bar code wristband system, first thermal printer wristband, first Smart Band® RFID wristband system, and the award-winning PDC Smart® Kiosk, among many other innovations.

Since its launch in 2000, PDC's Smart Band® RFID wristband system has been used by leading amusement parks, water parks, resorts, and music festivals to deliver unique and convenient applications that help redefine the guest experience, while reaping bottom line benefits to the companies who use them. Applications include: cashless point-of-sale; cashless arcade and vending; social media integration; keyless hotel and locker access; electronic access control; photo management systems; and customer loyalty programs. Additional PDC RFID Solutions include PDC Smart® Cards, Key Fobs, Lanyards,and Parking Passes. For more information, visit http://www.waterparkRFID.com

On Dec. 28, 2012, PDC was acquired by Brady Corporation, (NYSE: BRC) a world leader in identification solutions for people, products and places.

About Villa del Palmar at the Islands of Loreto: Baja's First Million Star Resort
Villa del Palmar at The Islands of Loreto is a luxury destination resort on the Sea of Cortez, off the eastern coast of the Baja peninsula overlooking Danzante Island (one of five in the region). Flanked by the rugged Sierra de la Giganta range, the Villa del Palmar is the first and only resort to occupy one of the Gulf of California's last virgin coastlines. The resort features 181 new, spacious, beautifully appointed Deluxe Ocean View, one, two and three bedroom Suites with terraces and stunning ocean and mountain views, three restaurants offering gourmet dining, an attentive English-speaking staff, five swimming pools, a 39,000 square-foot Sabila Spa and Wellness Center, two tennis courts, beautiful beaches, a private beachfront Danzante Bungalow and a mild and warm climate year-round. The 7,400-yard Rees Jones-designed Danzante Bay golf course opening October 2015 will offer a challenging, yet friendly course that works with the natural beauty and serenity of the surrounding environment.

Guests can enjoy PADI-certified SCUBA diving lessons and snorkeling tours in the protected indigo waters that explorer Jacques Cousteau once dubbed the "Aquarium of the World." Outdoor adventurers can also experience tours of the nearby Coronado, Danzante and Del Carmen Islands atop an inflatable APEX boat, as well as swimming, world-class fishing aboard the "Mad Dash" tournament boat, paddle boarding, kayaking, whale watching and mountain biking. With complimentary shuttle service, guests can explore the historic town at the Islands of Loreto and visit the 1697 mission that made the town famous. The area is also known for its wildlife, including the 900 species of fish off the coast and in an area that has been designated a UNESCO World Heritage Site and the second largest National Marine Park. Hotel perks include a spa and fitness center, massages, salsa dance lessons and movie nights for children. Travelers can take a short flight from LAX on Alaska Airlines or from Calgary, Canada aboard WestJet, Canada's most-preferred airline, to the Islands of Loreto.

The resort is also currently named the 16th best resort in Mexico by Trip Advisor and a nominee for "Mexico's Leading Beach Resort" in the 2015 World Travel Awards. Voting is available though August 9, and can be cast here: http://www.worldtravelawards.com/vote-for-villa-del-palmar-at-the-islands-of-loreto-2015.

For additional information on events, amenities, or availability call 800.790.4187 or visit www.villadelpalmarloreto.com. Stay up-to-date on the latest happenings by finding us on Facebook (www.facebook.com/villadelpalmarattheislandsofloreto) or Instagram, Pinterest and Twitter as @VilladelPalmarL